Okay, now that we’ve covered a little bit of background on social media, let’s get into the social media portion of personal branding. In my opinion, this is the future. And if you’re smart, you’ll get a head start.
These are some key tips I have compiled when dealing with social media and professionalism.
- Keep personal and professional content separate. As future physicians, we don’t really get to separate the two.
- Be very mindful of what you put on social media and what other people tag you in. We always say a picture is worth a thousand words, so try to paint a good picture.
- Use a professional head shot as your profile photo.
- Make use of your bio to demonstrate who you are in a few words.
- Link web pages that paint you in a positive light such as your personal blog or website.
- Twitter & LinkedIn: Very proactive in the academic & professional settings.
- Follow organizations, institutions, companies that you are interested in on Twitter and LinkedIn.
- LinkedIn: Online CV essentially.
- Twitter: Use keywords and hashtags. Tweet or retweet positive messages and recognize the best places to put your face out there.
I hope you’ve found these tips helpful. In fact, follow me on Twitter @apatel327 and check out how I’ve made use of my bio to describe myself in a few words. Good luck personal branding!