The lessons for effective lobbying don’t stop here. If you missed part one, then check it out. If you’ve been waiting for part two, then without further ado, let’s get started!
- Don’t use form letters. This goes hand in hand with stating why an issue is important to you personally, which I wrote about in my previous post. Using a generic letter will not speak volumes. Legislators want to hear your voice and your words; it’s way more meaningful that way.
- Use the web to your advantage. I can’t begin to tell you how important this resource is. This is one of the best ways to stay informed on certain bills and the progress with them. Second, you can learn in advance about legislators’ background, position on issues, and more. It’s a great way to make a more personal connection, especially if you have something in common. Are you seeing a trend here? Make it personal.
- Never lie or mislead. I feel as if this is self-explanatory. Don’t discredit yourself or what you’re advocating for by lying.
- Listen to comments and questions made by legislators. I’ve pretty much always been told that being a good listener will benefit you greatly. Again, this is no exception when it comes to lobbying effectively. Their comments and questions give you clues on how to approach a certain topic and how to respond.
- Thank everyone for their time. Always say thank you to someone who took time out of their day to help you or even listen to you. Also, ask for business cards if you already haven’t been given one. Following up with a thank you email or notecard will speak volumes. Positive reinforcement is one of the most effective ways to develop a good relationship.
I hope you’ve learned a thing or two about lobbying. Just remember, “It always seems impossible until it’s done.” – Nelson Mandela