Personal Branding is a topic that I’m very passionate about. In fact, I’ve lead interactive sessions for medical students at the Association of American Medical Colleges 2018 Continuum Connections Conference and Learn Serve Lead Conference. So let’s get into this.
What is personal branding? I believe it is a broadcasting message about your character and performance that demonstrates your values, abilities, actions, and experience. Why is it important? The answer is many reasons. It increases potential for opportunity, increases credibility, demonstrates leadership roles/qualities, enhances prestige, adds perceived value, and provides greater recognition.
Personal branding can come in many forms—a personal statement, CV, social media, and/or even an elevator speech.
A personal statement is essentially your mission statement. It tells YOUR story. Who are you? What do you have to offer that brings value?
A CV or resume is YOU on paper. Know your value because this isn’t the time to be modest on paper. Two very helpful tips that everyone should know is 1) use action words and 2) quantify when you can. For example, “significantly increased membership of AMA” vs “increased AMA membership by 80% via target marketing.” Which one sounds better to you?
This is a series I’m very passionate about, and I hope you will find these tips and information useful. Good luck with your personal branding!
Read Avni’s next post on personal branding and social media.
